David Harroch

David Harroch is a Miami based entrepreneur with a passion for digital transformation, especially in the hospitality industry. He has worked on numerous projects in efforts to make his passion a reality. His most recent, the Booking Ninjas system, which comprises of a Salesforce-based PMS and CRM, represents his goal for the future of the hospitality industry.

The Booking Ninjas system features technologies that are key drivers to digital transformation in any industry, including smart communication features, Artificial Intelligence, Cloud computing, structural data analysis, and many other productive business tools. It draws on the fact that there is currently a huge need to make good use of business data while providing unforgettable guest experiences and optimizing business flows as efficiently as possible.

For over 10 years, Mr. Harroch has worked extensively in different sectors of the hospitality industry, providing his services as a consultant and an entrepreneur. He founded several businesses over the years, adding to his vast understanding of business and digital interoperability in the hospitality industry.

As an observer of the industry, Mr. Harroch has written several articles about how all sectors of the hospitality industry can take advantage of the recent innovations in the IT industry and use them to drive substantial growth and improve customer service. The articles can be found in the Booking Ninjas website blog, and as guest posts in major online publications.

Mr. Harroch has a degree in Technology Management from Georgetown University, and a Finance MBA degree, from Bar Ilan, Tel Aviv, Israel. He currently resides in Miami, South Florida, where he conducts most of his business operations.

Please visit www.bookingninjas.com for more information.

Linkedin Profile: www.linkedin.com/in/david-m-harroch-booking-ninjas



Articles by the Author

AI in Property Management: Costs, Benefits & ROI
By:David Harroch 01 Aug 2026

AI in Property Management: Costs, Benefits & ROI

AI streamlines property management with automation, predictive maintenance, and improved tenant experiences, offering long-term cost savings and efficiency.

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Boost Attendee Engagement: The Smart Event Marketing Platform Playbook
By:David Harroch 10 Nov 2025

Boost Attendee Engagement: The Smart Event Marketing Platform Playbook

Discover how AI-powered smart pricing transforms condominium management. Learn how data-driven automation replaces guesswork, boosts revenue, and keeps your rentals competitive in any market.

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How Elite Clubs Are Unlocking Unprecedented Efficiency with Booking Ninjas
By:David Harroch 03 Nov 2025

How Elite Clubs Are Unlocking Unprecedented Efficiency with Booking Ninjas

Discover how forward-thinking clubs transformed operations with Booking Ninjas PMS-reducing admin tasks by 40%, boosting amenity use by 25%, and delivering a seamless, modern member experience.

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Why Salesforce is the Future of Property Management Systems
By:David Harroch 27 Oct 2025

Why Salesforce is the Future of Property Management Systems

Booking Ninjas transforms hotel management with a Salesforce-native PMS that unifies operations, guests, and growth—bringing intelligence and automation to every stay.

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How AI is Changing Airbnb Property Management
By:David Harroch 07 Apr 2025

How AI is Changing Airbnb Property Management

AI is redefining Airbnb hosting by automating guest communication, dynamic pricing, smart home integration, and predictive maintenance. Hosts gain efficiency, higher revenue, and improved guest experiences—without losing their personal touch.

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How Dynamic Pricing Software Enhances Revenue Management for Airbnb Hosts
By:David Harroch 31 Mar 2025

How Dynamic Pricing Software Enhances Revenue Management for Airbnb Hosts

Discover how dynamic pricing software helps Airbnb hosts optimize rates, increase occupancy, and maximize revenue. Learn about algorithmic pricing, market data integration, and best practices for implementation

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Enhancing the Student Experience with a Self-Service Student Portal for Student Housing
By:David Harroch 29 Mar 2025

Enhancing the Student Experience with a Self-Service Student Portal for Student Housing

A self-service student portal enhances housing management by automating tasks, offering 24/7 access, and improving student satisfaction through easy maintenance requests and community features.

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Data Privacy in AI-Driven Property Management
By:David Harroch 12 Feb 2025

Data Privacy in AI-Driven Property Management

AI enhances property management but brings privacy risks from surveillance to data breaches. Explore key risks, regulations, and best practices for secure AI use.

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The Role of IoT in AI Driven Property Management
By:David Harroch 30 Jan 2025

The Role of IoT in AI Driven Property Management

IoT and AI transform property management with automation, predictive maintenance, and energy efficiency, while addressing data privacy challenges.

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Which Property Management Tool is Right for You: Excel, Google Sheets, or Property Management System?
By:David Harroch 29 Dec 2022

Which Property Management Tool is Right for You: Excel, Google Sheets, or Property Management System?

Discover the most popular and effective property management tools according to a recent poll. Evaluate the pros and cons of Excel, Google Sheets, and specialized software to choose the right one for your business.

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Webinar: How a Guest Loyalty Program Can Help Independent Hotels
By:David Harroch 07 Sep 2022

Webinar: How a Guest Loyalty Program Can Help Independent Hotels

Everyone thinks that loyalty programs are for big boys. But the landscape has changed. It’s a matter of technique & leveling up your tech to support it.

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Webinar: Analytics & Reporting Made Easier With Booking Ninjas PMS
By:David Harroch 18 Aug 2022

Webinar: Analytics & Reporting Made Easier With Booking Ninjas PMS

There are many systems out there capturing data, but people don’t know where all the data is going. The most important issue is that the data is not being analyzed in the right way.

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Webinar: Restaurant Revenue Management 101: How Data Can Drive Your Revenue
By:David Harroch 28 Jul 2022

Webinar: Restaurant Revenue Management 101: How Data Can Drive Your Revenue

In this webinar, we discuss what is revenue management in general and how to test and optimize multiple strategies across pricing, capacity and promotions to improve how you fill your seats, and ultimately improve your bottom line.

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Webinar: Effective Channel Management
By:David Harroch 09 Jul 2022

Webinar: Effective Channel Management

Learn how to find the right channel partner, effectively engage with the channel partner, understand and remove objections, and drive profitability & longevity

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Webinar: How a PMS can work for Non-profit organizations
By:David Harroch 18 Jun 2022

Webinar: How a PMS can work for Non-profit organizations

Discover how Non-profits can benefit from property management solutions and some use cases for NGOs and NPOs.

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Webinar: Tapping Into The Travellers' Psyche - What Your Guests Want To See
By:David Harroch 28 May 2022

Webinar: Tapping Into The Travellers' Psyche - What Your Guests Want To See

Get into your guest’s heads, the psyche of what makes your guests want to travel at a certain time & date. Then motivate them to book & get excited about the trip.

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Webinar: Using Guest Feedback Data To Make Better Decisions
By:David Harroch 17 May 2022

Webinar: Using Guest Feedback Data To Make Better Decisions

We all want better decisions but it's sometimes hard to make. Learn to use guest feedback to constantly iterate your decision-making process based on real data.

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Webinar: Incorporating sustainability into your business
By:David Harroch 16 Mar 2022

Webinar: Incorporating sustainability into your business

The hospitality industry is in a unique position to make an impact on the environment by setting best practices & norms through their daily operation.

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Webinar: Property Management Growth Strategies for the New Year
By:David Harroch 05 Mar 2022

Webinar: Property Management Growth Strategies for the New Year

Property Management Growth has gone beyond just acquiring the property or collecting payments. To achieve growth, you need technology.

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Webinar: Using Artificial Intelligence to Streamline Property Management
By:David Harroch 20 Feb 2022

Webinar: Using Artificial Intelligence to Streamline Property Management

Webinar on 'Using Artificial Intelligence to Streamline Property Management' presented by David Harroch from Booking Ninjas

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6 Ways Artificial Intelligence Can Improve Customer Service
By:David Harroch 23 Jun 2020

6 Ways Artificial Intelligence Can Improve Customer Service

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Data Security in the Hospitality Industry
By:David Harroch 20 May 2020

Data Security in the Hospitality Industry

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