Difference Between Yield Management and Revenue Management
There are so many terminologies in the hospitality industry, even the best of us can’t keep up with it all sometimes. One thing that usually leaves many hoteliers beguiled is understanding the difference between Yield Management and Revenue Management.
Do visitors land on your website, search for available accommodation on their dates and then just leave without completing the booking? If you answer yes, then it’s time to do things a little differently.
The most important thing is the hotel guest experience which is a combination of all the things listed above and more. The term hotel guest experience gets thrown around a lot and it might present itself as an ambiguous ideal that can’t be measured.