Data processing provides endless benefits to your property management business:
In the property management business, when you think about data, you think about knowing your customers. Where they are, who they are, and most importantly how you can catch their attention.
Think about it: If a hotel manager doesn’t know who their customers are and where they’re coming from, then they have no idea how they should be marketing their hotel.
This is the importance of data for your PMS in 2020.
Where data is headed
Now is the perfect time to hop aboard the data train. Heading into 2020, data analysis is more valuable than ever, which means you can expect to see more DaaS (Data-as-a-service) offered by companies. In fact, according to Towards Data Science, “90% of the world’s largest enterprises are expected to generate income from data-as-a-service.” This means more and more data companies will try to reach into your wallet to get you to pay for a subscription to obtain advanced data and analytics. Save yourself the added expense by implementing a PMS that includes access to these analytics to your property.
Another trend that is soon going to take impact is data governance. The California Consumer Privacy Act (CCPA) was signed into law at the beginning of 2020. This act will work alongside another regulation, the General Data Protection Regulation (GDPR) to ensure businesses follow the data security and handling guidelines. Because the acts are relatively new, many companies have yet to begin following these rules and regulations mostly out of ignorance. But they are a law now with strong consequences for those who don’t adapt to the new legislation. A property management system will fully comply with GDPR and CCPA guidelines to ensure your property management business is playing by the rules.
Being built on the Salesforce platform, the Booking Ninjas Property Management Software is able to process your big data faster and more efficiently than any other PMS on the market.
The Salesforce CRM was built specifically to enhance the relationship between businesses and their customers. With this, much of the platform was designed to analyze useful data to help companies better appeal to their target audience.
Tools such as augmented and predictive analysis, data automation, and in-memory and natural language processing help contemporize your property management business.
The volume and quality of PMS data will only continue to grow. Artificial intelligence and machine learning are now mandatory tools to process information. With wireless technology such as 5G rolling out in 2020, most companies will have a large cloud-based online presence.
Salesforce uses machine learning to convert raw data into information that your PMS can read and analyze.
As a Salesforce partner, Booking Ninjas is able to utilize revolutionary technology such as Einstein AI to personalize the guest experience making it the best property management software on the PMS market.
As the most advanced data and analytics package in the property management industry today, Booking Ninjas can save your property management business a ton of money on research and development while alleviating the common stress of the average property management employee by making their job more convenient and easy.