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  03 May 2023
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Majority of Hospitality Businesses Use Property Management Systems for Channel Management


Managing distribution channels is a crucial aspect of running a successful hospitality business.

In the late 90s, hotels and other hospitality businesses started leveraging distribution channels to manage this process. And with the rise of online booking channels, it has become increasingly important to ensure that your room rates and availability are accurately reflected across multiple distribution platforms.

This article discusses the use of property management systems for channel management and presents relevant statistical data.

LinkedIn Poll On How Hospitality Businesses Are Managing Their Distribution Channels

According to a recent poll, the majority of hospitality businesses are managing their distribution channels through their property management system.

Here's a breakdown of the data:

As you can see, 59% of businesses are currently using their property management system to manage their distribution channels, while 41% are not.

Benefits of Using Property Management Systems for Channel Management

Using property management systems for channel management can provide numerous benefits for hospitality businesses, such as:

  1. Streamlining processes and reducing the risk of errors or discrepancies across multiple online booking channels.
  2. Eliminating the need for separate channel manager software and the associated costs.
  3. Improving operational efficiency by integrating channel management with other property management functions.

Gowing Trend Towards Integrated Property Management Systems For Channel Management In Hospitality

The growing ttrend towards using integrated property management systems for managing distribution channels in the hospitality industry might has been driven by several factors.

  1. Online booking channels have made it complex for hospitality businesses to manage rates and availability across multiple platforms, leading to increased adoption of automated software solutions
  2. Property management software advancement eliminated need for separate channel manager software, costs, and training
  3. Integrated property management systems streamline processes, reduce discrepancies across multiple online booking channels, and improve operational efficiency by integrating channel management with other property management functions

As a result, more and more hospitality businesses are adopting integrated property management systems for channel management. This trend is likely to continue as property management systems become even more advanced and offer even more features and integrations to help businesses manage all aspects of their operations from a single platform.

Conclusion

In conclusion, managing distribution channels is a critical aspect of running a successful hospitality business.

While channel manager software can be useful for some businesses, property management systems now include channel management features that offer similar benefits without the need for separate software or staff training.

The majority of hospitality businesses are currently using their property management system for channel management, and it is worth considering for those who are not. Using property management systems for channel management can streamline processes, reduce errors and discrepancies, and improve operational efficiency.

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