There are many variables involved in operating a campsite, whether it's recruiting suitable staff, handling guests' expectations, or employing the right technologies to manage bookings.
How do you go about searching for skilled employees? How do you provide clients with a memorable experience? What is the best software to use?
Here are some tips for operating a campsite for people who want to make their campground run more smoothly..
What Is Campground Management?
Campground or campsite management is the maintenance of the activities and functioning of a campground.
It comes with the responsibility of providing maintenance, productivity, and profitability activities to a campground business. This entails a number of tasks linked to the everyday operations and upkeep of the campground.
It includes interacting with campsite guests as well as maintaining the camp equipment.
What Makes a Successful Campground?
It is not surprising that some camp owners feel like they're failing or not just doing enough in their business. Even though there is no formula for calculating campground success, there are some credible pointers.
You should know that you’re smashing it if you:
- Caim your campground business online.
- Have your campground listed with reservation sites across the country.
- Manage an efficient team with HR tools.
- Attend conferences and conventions.
- Belong to an online community for campground owners.
- Get mentioned in reputable camp publications like Dyrt.
How To Improve Your Campground Management
Build The Right Team
It could be tempting for business owners to believe they can do everything. The truth is that all they need to do is surround themselves with relevant people.
Take the time and effort to recruit a team that is just as concerned about your property and its visitors as you are.
You may begin by hiring an on-site manager to help. However, it is recommended that you automate the tasks that can be automated. You can use a property management software like the Booking Ninjas Campground Management System .
Even beyond that, make sure you look after your employees and reward them for providing a positive guest experience. When you look after your staff, they will look after your company.
Satisfy Guest Expectations
Unfulfilled expectations are the root of the majority of unfavorable ratings. When a visitor can't discover information or images of your campsite, they're more inclined to envision anything different from what you have to offer.
Below are some pointers to help you avoid uncertainty and satisfy the expectations of your guests.
Market to the right audience
Recognizing whose expectations you're attempting to meet is crucial when it comes to managing your campground.
This isn't to say that it has to be repurposed. Simply identify the market you're in or the audience you're attempting to target.
Here are a few things to think about:
Do you have seasonal, short-term, long-term, or overnight camping options at your property
- Is your camp targeted at families, seniors, or people that work from home?
- Are you a luxury campsite or a regular campsite?
- Are you a member of a campsite organization?
- Is your park near a metropolitan city or tourist destination?
Run a credible website
Nothing outperforms word of mouth when it comes to finding trustworthy businesses and brands. Potential clients, on the other hand, are more likely to trust well-designed websites.
The web presence of your campsite is important and necessary for it to stay viable.
Thankfully, creating a website is not that complicated. However, paying somebody to step in and do the hard work isn't a terrible idea.
Take quality photos
Prior to actually making purchases (or bookings), a vast majority of guests rely on online pictures.
Hiring a good photographer may help your campsite win points, and it's definitely worth paying for.Even when you're on a tight budget, having pictures is preferable to having none.
However, if you're still not buying the idea of paying, you can take good pictures with your smartphone.
What matters is that you show people what they should anticipate for camping on your property.
Feature desired amenities
You may have heard a number of reports from camp owners and managers about how they spend time and money on amenities (like swimming pools or gym centers), just to have it stay underutilized for the most part.
Also, you may have heard from campers who say that if a park doesn't have good WiFi or tall trees, they'll avoid it.
Knowing what facilities your campers want is a terrific approach to protecting your investment and keeping your property desirable.
Make receiving feedback from your visitors a priority so you can learn about things that they value and how you can improve their experience.
Establish A Solid Foundation
There's just so much you can do if your facility isn't up to the standards. It's important to invest in the structure of your campground, especially if you're a new owner.
To provide yourself with a suitable budget and prepare your camp for success, you need to learn how much it costs to create or remodel a campground.
Whether you're buying a new property or renovating an old one, it is advisable to make power, water, and drainage systems a priority.
Use An Online Booking System
Operating a campground implies a variety of daily responsibilities. Using booking software for your campsite may help you automate monotonous operations, see bookings, and amend them more conveniently.
Utilizing an online booking system has been shown to increase park attendance while also saving time from administrative work.
Furthermore, customers will also have a better experience with online bookings since they will be able to identify exactly what they are searching for.
Take A Walk In The Park Once In A While
Based on its size, it may not be possible to walk the whole length of your park every day. Nevertheless, it's worth the time to take a stroll on the property on a routine basis.
Check the campsite at least twice a week. It could be before and after the weekend. This will help you to determine what needs your attention. If your campground is very big, investing in a golf cart may be a good idea.
Additionally, as you move around the park, this is a terrific chance to meet with seasonal visitors and build relationships.
Interact With Campers
Even with automatic check-ins and cloud systems, running a campsite is a people business, and it's essential to spend time interacting with guests. Make connecting with campers a priority.
- Inquire about their favorite highlights of their stay and how you could make it better.
- Get a sense of what people value in terms of facilities.
- As they depart, ask them to give reviews.
Use PMS To Automate Tasks
We have already discussed the benefits of automating your bookings. However, that is only a small aspect of the different ways you can utilize software services.
You can automate almost anything using a cloud-based property management system like Booking Ninjas.
The Booking Ninjas Campground Management System allows you to also get email notifications for new reservations, business reports, adjustable pricing for weekends and holidays.
Also, authentic booking keeping features have been integrated into the system to help you handle taxes and financials.
To learn more about the productive features that our software offers, schedule a call with us now!
Targeting Young People for Your Campground Marketing
Contrary to some other opinions, a lot of young people enjoy camping. No matter how lovely your website is, it will not be able to do much if it doesn’t appeal to a young audience. You must promote and manage your campsite with young people in mind.
For instance, there are some snacks that mostly young people like to buy and eat. It may be a smart move to always make such snacks available at your camp’s kiosks and mini-marts.
Even though owning or running a campsite has a lot of elements to it, it doesn't have to be intimidating. Get familiar with the tips that we have discussed above, and you’re going to ace your campground management responsibilities.