With every passing year comes new technological advancements in most fields. The hotel industry is certainly not left behind in these upgrades, and they consistently output innovative and effective software solutions that deserve some spotlight. These new features cover a wide range of categories in the hotel business, such as (but not limited to) guest services, maintenance, housekeeping, and marketing.
Of course, with 2024 just around the corner, it is likely that new trends and technologies will come into play and potentially dominate the field, but for now, these are the top five hotel technology trends from this past year.
- Digital Room Keys
What has the potential to never stray from their owner’s pockets or general vicinity? Phones. With this in mind, it makes sense to make the move from key cards over to mobile devices. While it is possible for people to forget their phones somewhere it is less likely that they will misplace their phone over a plastic card. The ease of just walking out of a hotel room with just the necessities and not having to worry about anything extra is quite appealing to most guests.
As far as how it works, for the most part, most hotels are expanding their technology to include a guest mobile application. The “room key” would then be located on that app and simply connect with lock on the door, typically through a bluetooth connection. Ideally, guests could also use this room key to open other areas, such as pools, garages, and the gym.
- Guest Experience Tracking
Since we’re already talking about mobile applications, let’s keep going! Allowing guests to order room service, housekeeping, select preferences, or even remotely check-in or out, not only provides a limitless amount of customer data for you to go through, but it also equips you with the knowledge (and power) to predict for and market to guests for future stays.
Using smart technology to gather, store, and sort the information that your mobile app gathers is the crucial part of this trend; when a guest downloads your app, they allow you in to see their personal preferences and what makes them the most happy–giving you the opportunity to replicate their experience over and over again. On the app, decisions that guests made previously can be programmed to market themselves again before the guest even begins to think about what they need. This is a great way to increase customer loyalty and boost your marketing strategies.
- Digital Maintenance Monitoring
With technology comes data; while guest data is incredibly important, what about the data that your property speaks through? In other words, faulty systems and too much energy consumption can run up quite the bill. Maintenance staff is there for these types of problems, but there are technologies out there that can alert you and your staff to these issues before it gets out of hand. In fact, there are even software that use predictive analytics to alert you before an issue actually becomes an issue.
These IoT technologies (Internet of Things) are simple in nature, as they are meters that can be placed in water lines or A/C systems. They periodically measure how the system is doing and report back to you on whether or not maintenance should be conducted. While these systems may be costly, they can ultimately save you the money that you could lose from energy loss or water waste.
- Self Check-Out
As mentioned earlier, with mobile applications, many normal practices and services are simplified. With the ability to check-in and check-out on your phone, and potentially have your room key on your phone, there is no reason to stop by the front desk. Of course, first impressions will have to be allocated elsewhere, but the employees who would otherwise be at the front desk checking customers in and out can now be working somewhere else. In fact, staff schedule planning can be changed to be more efficient.
For guests who come in late or prefer to go straight to their room, they can do so seamlessly. Customers always appreciate a smooth transition coming or going, and the ability to walk out of the hotel without speaking to anyone is appealing to some. We have self check-outs at grocery stores, so why not also at hotels?
- More Data Security
With just the previous trends mentioned, the huge amount of data gathered is already implied. This data includes incredibly private information gathered from guests, including phone numbers, monetary info, and even permanent residences. Cybersecurity is more important than ever, and hotels are adjusting to this charge with great responsibility. Because of this, more and more big-data protection companies are working with hotels to ensure that their data and their guests’ data is safe and secure within their system.
Data is an integral part of the hospitality industry, and it’s not something that can be trusted to just any software. Hackers tend to prey on places with the most data as well as where they think there may be a lack of security. Thanks to this trend, there are more solutions to choose from in order to ensure less breaches, or hopefully none at all.
These trends are likely to continue as we move into 2021, but keep an eye out for them and consider taking part!
More Hotel Technology Trends in 2024
1. Artificial Intelligence (AI) and Machine Learning:
Artificial intelligence and machine learning have become integral components of hotel operations, revolutionizing everything from guest interactions to back-end management.
In 2024, AI-powered chatbots and virtual assistants are ubiquitous, providing guests with instant assistance and personalized recommendations. These intelligent systems can handle a wide range of inquiries, such as room service requests, booking modifications, and local area information, freeing up staff to focus on more complex tasks.
Machine learning algorithms also play a vital role in optimizing pricing strategies, predicting demand patterns, and enhancing revenue management practices, ultimately maximizing profitability for hoteliers.
2. Contactless Technology:
In the wake of the COVID-19 pandemic, contactless technology has experienced a surge in adoption within the hospitality industry.
In 2024, contactless check-in and check-out processes have become the norm, allowing guests to bypass the front desk entirely and use their smartphones to access their rooms.
Mobile key technology, powered by Bluetooth or NFC technology, enables guests to unlock their doors with a simple tap on their mobile devices, enhancing convenience and minimizing physical contact.
Furthermore, contactless payment solutions, such as mobile wallets and digital payment platforms, offer a seamless and secure way for guests to settle their bills without handling cash or credit cards.
3. IoT and Smart Room Technology:
The Internet of Things (IoT) has transformed hotel rooms into intelligent spaces that cater to the needs and preferences of guests.
In 2024, smart room technology has become more sophisticated, with interconnected devices and sensors seamlessly integrated throughout the guestroom environment.
Voice-activated assistants, smart thermostats, and automated lighting systems enhance comfort and convenience, allowing guests to control various aspects of their room with voice commands or mobile apps.
IoT sensors also enable hotels to monitor energy usage, optimize resource allocation, and identify maintenance issues proactively, leading to improved sustainability and operational efficiency.
4. Virtual Reality (VR) and Augmented Reality (AR):
Virtual reality and augmented reality technologies are reshaping the way guests research, book, and experience hotels.
In 2024, hotels are leveraging VR and AR to provide immersive virtual tours, allowing prospective guests to explore rooms, amenities, and common areas from the comfort of their homes.
These interactive experiences help guests make more informed booking decisions and create a sense of anticipation for their upcoming stay.
Additionally, AR applications enhance on-site experiences by providing real-time information and interactive guides, enriching guests' interactions with their surroundings and facilitating deeper engagement with hotel services and amenities.
5. Sustainable Solutions:
In response to growing environmental concerns, hotels are increasingly embracing sustainable technologies and practices to minimize their ecological footprint.
In 2024, sustainability is not just a trend but a fundamental aspect of hotel operations and design. From energy-efficient lighting and water-saving fixtures to renewable energy sources and waste reduction initiatives, hotels are implementing a wide range of sustainable solutions to promote environmental stewardship.
Furthermore, technology plays a crucial role in monitoring and optimizing resource usage, enabling hotels to track their carbon emissions, identify areas for improvement, and implement eco-friendly practices throughout their operations.
The PMS Magic
Hotel Property Management System (PMS), refers to a sophisticated software solution designed to streamline hotel operations and enhance guest experiences.
PMS Magic integrates various functionalities, including reservation management, guest check-in/check-out, room assignment, housekeeping coordination, billing, and reporting, into a centralized platform.
This comprehensive system automates routine tasks, minimizes errors, and facilitates efficient communication between different departments, resulting in improved operational efficiency and guest satisfaction.
With features such as real-time inventory management, rate optimization, and guest profile tracking, PMS Magic empowers hoteliers to make data-driven decisions and deliver personalized service to guests.
Additionally, PMS Magic may incorporate advanced capabilities such as integration with third-party systems (e.g., channel managers, payment gateways), mobile accessibility for staff, and analytics dashboards for performance monitoring.
By leveraging the power of technology, PMS Magic helps hotels streamline their operations, maximize revenue, and create memorable experiences for guests.
Final Thoughts
In conclusion, the top 5 hotel technology trends in 2024 represent a dynamic shift in the hospitality industry towards innovation, efficiency, and guest-centricity. Artificial Intelligence (AI) and Machine Learning lead the charge, enabling personalized experiences and optimizing operations. Contactless Technology has become indispensable, fostering convenience and safety in guest interactions. Also, Sustainable Solutions underscore hotels' commitment to environmental stewardship and meeting the expectations of eco-conscious travelers. As hotels continue to embrace these transformative technologies, they will undoubtedly shape the future of hospitality, delivering exceptional experiences and driving sustainable growth in the years to come.
Finally, a hotel property management system like Booking Ninjas is the magic touch your hotel productivity and profitability needs.
To learn more about Booking Ninjas and how we can help, schedule a call with us right now!
