It is a basic economic theory that customers are becoming smarter day by day and more demanding with new expectations. The past customer did not have a choice but to eat what they have and to buy whatever is available. But nowadays, with access to new technology and resources available freely and conveniently on the internet, customers do thorough research and keep in touch with the most updated trends and best products. Also with increased players in the market and extremely booming levels of competition, customers have more choice and alternatives to choose from. Customers have become more picky than ever.