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  21 Oct 2020
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The Latest Trends in Hospitality industry


The hospitality industry has been one of the challenging establishments for most owners. It is even more difficult to manage if you cannot keep up with the latest hospitality trends; this ultimately leaves you miles behind your competitors. 

Technological advancements and innovations will impact all hospitality industries virtually in some ways to satisfy the ever-growing choices of their customers. Keeping track of all business operations, making sure you are always meeting customers’ demands regularly, delivering the much-expected customer experience is a perfect way to monitor the progress you are making with your hospitality industry. 

Due to this pandemic, customers’ needs and priorities have taken a new turn, so different measures must be employed to satisfy these needs. This article will tell you what a hospitality industry means and make a brief analysis of the top 6 trends impacting the hospitality industry in 2024. 

What does a Hospitality Industry mean?

The hospitality industry is a diverse one that embodies hotels and accommodation, travel agents, tours, all types of restaurants, bars, and much more alike. The hospitality industry can be broken down into four primary sections, namely;

> Food & Beverages - This is the largest segment of the hospitality industry

> Accommodation

> Travel and Tourism

> Recreation 

Top Trends Impacting the Hospitality Industry In 2024.
Top Trends Impacting the Hospitality Industry In 2024



The hospitality industry sees more general changes in its customers’ behavior. Therefore adopting the latest trends in response to this expected change in customer’s behavior is highly essential and critical to maintaining a standard, and of course, retaining your customers. 

Below is a lowdown on the latest general trends that are impacting the hospitality industry in 2024.

  1. Chatbots

Chatbots are one of the major hospitality trends that give a perfect response to customers’ ever-changing attitudes, hence improving the customer experience. This technology is used by hospitality industries to provide swift responses to customer’s questions, mainly when human staff is unavailable to attend to customers in person. 

Chatbots give a first contact resolution and collect information from customers to pass to a human representative later on, if necessary. More so, chatbots can provide answers to most fundamental questions in a split second, reducing the workload on human representatives while also improving customer experience.

    Mobile Check-In Interface Example
  1. Mobile Check-In Service

Mobile check-in service is one of the latest trends mostly attributed to all forms of hospitality industries, reducing the need for human-to-human contact. This trend makes it easy and safe for customers to benefit from self-service and improve customer experience faster. 

Customers will tend to know their way around mobile check-in service by simply providing them with access to a mobile app designated to the hospitality industry. You can also make a link available to them on your website and QR codes on the business literature. 

This trend improves customer experience and increases the company’s revenue, which is because more people get comfortable making use of a self-service option from their comfort zones; therefore, creating more reservations. 

  1. Artificial Intelligence 

Artificial intelligence is a technology built and designed to act as humans do. This intelligence plays many vital roles in many organizations as the hospitality industry, but the main critical one is to improve the customers’ experience, which is highly essential to the success of any business establishments. 

An AI-powered chatbot is a typical example of Artificial Intelligence. Most industries, including the hospitality industry, use this type of chatbot for most online customer interaction. AI attending to customers online cuts down on the lengthy waiting times by providing swift and intelligent responses to the questions and inquiries. 

More so, some hospitality industries like hotels use AI and voice-controlled customer service to lighten their overload of operations. This technology bids time to the management to focus its attention on the more challenging aspects of the organization.

Robotics
  • Robotics 
  • Automation is high on the list of any hospitality industry settings, and robotics is perfect for making it better and inch-perfect. Robotics can be used by hotels, restaurants, and other establishments alike to exchange pleasantries with customers online, provide certain information to the customers, and also play a vital role in security operations. 

    In hotels, for example, robots have been used to perform some housekeeping chores like room cleaning, room services, and many more. In other establishments alike, robots can be used for food service tasks in a restaurant setting.

    Robotics is one of the most recent, significant hospitality industries trends with loads of importance, and all to make customer experience top-notch and not far-fetched. 

    1. Online Travel Agents (OTAs)

    Since the use of OTAs in hospitality industries, they have had numerous significant impacts that are reaping the much-needed dividend. Online Travel Agents enhances the chances of hospitality industries solidifying its relationship with its customers. 

    A stable relationship between industry and its customers does well to make the customers ever stick around for more services and ultimately improve the level of revenue realized by the business organization.

      Illustration of Personalization in Digital Services
    1. Personalization

    Personalization is one of the significant trends across all industries, and hotels, restaurants, and other business setups alike are no exception. Customers always want to be treated individually and specially, rather than just like ordinary people. Personalization can be done in many ways. For instance, in a hotel set up, returning customers can be greeted with exactly the reservation they made the last time. 

    7. Sustainable Practices

    Sustainable and eco-friendly practices have become paramount in the hospitality sector. Hotels and resorts are increasingly adopting green initiatives, from energy-efficient lighting to waste reduction programs. 

    Consumers are more conscious of their environmental impact, and businesses are responding by integrating sustainability into their operations.

    8. Wellness and Health-Focused Offerings

    The wellness trend is expanding in the hospitality sector. Hotels are incorporating health-focused amenities like fitness centers, healthy dining options, and spa services. Some establishments are even offering wellness-themed packages, catering to guests seeking a holistic travel experience.

    9. Contactless Services

    The COVID-19 pandemic has accelerated the adoption of contactless services in the hospitality industry. From mobile check-ins and digital room keys to contactless payments, hotels are prioritizing safety and convenience. These innovations are likely to persist as consumer expectations evolve.

    10. Remote Work-Friendly Spaces

    As remote work becomes more prevalent, hotels are adapting their spaces to cater to business travelers. Co-working spaces, high-speed internet, and amenities that support productivity are now part of many hospitality offerings. Some hotels are even designing rooms with a focus on creating comfortable work environments.

    11. Culinary Experiences:

    Culinary offerings have become a key differentiator for hotels. Many establishments are partnering with renowned chefs, incorporating local and sustainable ingredients, and providing unique dining experiences. 

    Food tourism is on the rise, with guests seeking memorable gastronomic adventures.

    12. Emphasis on Local Experiences:

    Travelers are increasingly interested in authentic, local experiences. Hotels are responding by collaborating with local businesses, offering cultural activities, and showcasing the unique aspects of their surroundings. This trend aligns with a growing desire for meaningful and immersive travel.

    13. Safety and Hygiene Protocols

    Ongoing concerns about health and safety have prompted hotels to implement rigorous cleanliness protocols. Enhanced hygiene measures, visible sanitization practices, and regular health screenings contribute to a sense of security among guests.

    14. Hybrid Events and Spaces

    The events and meeting space segment is evolving with a focus on hybrid events that combine in-person and virtual participation. Hotels are upgrading their facilities to accommodate both formats, providing flexibility for a diverse range of events.

    Ensuring Safety: Hygiene Protocols in the Post-COVID Era

    Ensuring the safety of guests may not necessarily be regarded as a major trend, but contrary to this opinion, guests actually want to know that their safety is a priority while they are having the time of their life. 

    COVID-19 pandemic has fundamentally transformed the way the hospitality industry approaches hygiene and safety. In the wake of global health concerns, hotels have been swift to implement stringent hygiene protocols to reassure guests and create a secure environment.

    1. Enhanced Cleaning Procedures:

    In response to heightened cleanliness expectations, hotels have adopted more rigorous cleaning procedures. This includes frequent sanitization of high-touch surfaces, increased use of disinfectants, and the integration of advanced cleaning technologies.

    2. Visible Sanitization Practices:

    Hotels are placing a strong emphasis on visible sanitization practices to instill confidence in their guests. From hand sanitizing stations in common areas to transparent cleaning schedules, these measures are designed to communicate a commitment to health and safety.

    *3. Regular Health Screenings

    Some hotels have implemented regular health screenings for both guests and staff. Temperature checks upon arrival, health questionnaires, and, in some cases, rapid testing contribute to a proactive approach to preventing the spread of illnesses.

    4. Advanced Air Filtration Systems:

    Recognizing the importance of air quality, many hotels are upgrading their ventilation systems with advanced air filtration technology. This not only helps in mitigating the spread of airborne pathogens but also contributes to a healthier overall environment.

    5. Touchless Technologies

    The integration of touchless technologies has become commonplace. Contactless check-ins, digital room keys, and mobile payments reduce physical interactions, aligning with the broader trend towards technology-driven, convenient services.

    6. Training and Staff Protocols

    Comprehensive training programs ensure that hotel staff are well-versed in hygiene protocols. This includes proper cleaning techniques, the use of personal protective equipment (PPE), and an understanding of the latest health and safety guidelines.

    *7. Communication and Transparency:

    Clear communication is key to fostering trust. Hotels are proactively communicating their hygiene measures through various channels, including websites, social media, and on-site signage. Transparent communication builds confidence and informs guests about the steps taken to ensure their safety.

    8. Adaptable Strategies

    The hospitality industry understands the dynamic nature of health challenges. As new information emerges, hotels are quick to adapt their strategies. This adaptability ensures that protocols remain effective and up-to-date in the face of evolving health concerns.

    9. Collaboration with Health Authorities:

    Some establishments are forging partnerships with health authorities or engaging in certification programs to validate their hygiene practices. Collaborating with recognized entities adds an extra layer of credibility to a hotel's commitment to safety.

    10. Guest Education

    Educating guests about hygiene practices has become part of the overall approach. Providing informational materials in rooms, on websites, and through digital channels helps guests understand the shared responsibility in maintaining a safe environment.

    Final Thoughts 

    The future of the latest hospitality industry trends will most likely have to use a touch of human interaction and technological advancements to provide the best services for customers and make the business run efficiently. 

    Many would say guests prefer to be attended to by a human figure, but this assumption may not work well in today’s business world. Therefore, it is highly advisable to follow the latest trends to have a competitive edge over your competitors. While this business world is diverse, the six latest trends cited in this article apply to many different aspects and are highly effective for customer experience. As always, Booking Ninjas is keen on delivering value to stakeholders, and we won’t hesitate to be of help wherever we can. Contact us if you ever have any questions or inquiries to make.

    Technological advancements and innovations will impact all hospitality industries virtually in some ways to satisfy the ever-growing choices of their customers. Keeping track of all business operations, making sure you are always meeting customers’ demands regularly, delivering the much-expected customer experience is a perfect way to monitor the progress you are making with your hospitality industry. 

    Due to this pandemic, customers’ needs and priorities have taken a new turn, so different measures must be employed to satisfy these needs. This article will tell you what a hospitality industry means and make a brief analysis of the top 6 trends impacting the hospitality industry in 2024. 

    What does a Hospitality Industry mean?

    The hospitality industry is a diverse one that embodies hotels and accommodation, travel agents, tours, all types of restaurants, bars, and much more alike. The hospitality industry can be broken down into four primary sections, namely;

    > Food & Beverages - This is the largest segment of the hospitality industry

    > Accommodation

    > Travel and Tourism

    > Recreation 

    Top 6 Trends Impacting the Hospitality Industry In 2024. 

    The hospitality industry sees more general changes in its customers’ behavior. Therefore adopting the latest trends in response to this expected change in customer’s behavior is highly essential and critical to maintaining a standard, and of course, retaining your customers. 

    Below is a lowdown on the latest general trends that are impacting the hospitality industry in 2024.

    1. Chatbots

    Chatbots are one of the major hospitality trends that give a perfect response to customers’ ever-changing attitudes, hence improving the customer experience. This technology is used by hospitality industries to provide swift responses to customer’s questions, mainly when human staff is unavailable to attend to customers in person. 

    Chatbots give a first contact resolution and collect information from customers to pass to a human representative later on, if necessary. More so, chatbots can provide answers to most fundamental questions in a split second, reducing the workload on human representatives while also improving customer experience.

    1. Mobile Check-In Service

    Mobile check-in service is one of the latest trends mostly attributed to all forms of hospitality industries, reducing the need for human-to-human contact. This trend makes it easy and safe for customers to benefit from self-service and improve customer experience faster. 

    Customers will tend to know their way around mobile check-in service by simply providing them with access to a mobile app designated to the hospitality industry. You can also make a link available to them on your website and QR codes on the business literature. 

    This trend improves customer experience and increases the company’s revenue, which is because more people get comfortable making use of a self-service option from their comfort zones; therefore, creating more reservations. 

    1. Artificial Intelligence 

    Artificial intelligence is a technology built and designed to act as humans do. This intelligence plays many vital roles in many organizations as the hospitality industry, but the main critical one is to improve the customers’ experience, which is highly essential to the success of any business establishments. 

    An AI-powered chatbot is a typical example of Artificial Intelligence. Most industries, including the hospitality industry, use this type of chatbot for most online customer interaction. AI attending to customers online cuts down on the lengthy waiting times by providing swift and intelligent responses to the questions and inquiries. 

    More so, some hospitality industries like hotels use AI and voice-controlled customer service to lighten their overload of operations. This technology bids time to the management to focus its attention on the more challenging aspects of the organization.

     

      Robotics Technology
    1. Robotics 

    Automation is high on the list of any hospitality industry settings, and robotics is perfect for making it better and inch-perfect. Robotics can be used by hotels, restaurants, and other establishments alike to exchange pleasantries with customers online, provide certain information to the customers, and also play a vital role in security operations. 

    In hotels, for example, robots have been used to perform some housekeeping chores like room cleaning, room services, and many more. In other establishments alike, robots can be used for food service tasks in a restaurant setting.

    Robotics is one of the most recent, significant hospitality industries trends with loads of importance, and all to make customer experience top-notch and not far-fetched. 

    1. Online Travel Agents (OTAs)

    Since the use of OTAs in hospitality industries, they have had numerous significant impacts that are reaping the much-needed dividend. Online Travel Agents enhances the chances of hospitality industries solidifying its relationship with its customers. 

    A stable relationship between industry and its customers does well to make the customers ever stick around for more services and ultimately improve the level of revenue realized by the business organization.

    1. Personalization

    Personalization is one of the significant trends across all industries, and hotels, restaurants, and other business setups alike are no exception. Customers always want to be treated individually and specially, rather than just like ordinary people. Personalization can be done in many ways. For instance, in a hotel set up, returning customers can be greeted with exactly the reservation they made the last time. 

    7. Sustainable Practices

    Sustainable and eco-friendly practices have become paramount in the hospitality sector. Hotels and resorts are increasingly adopting green initiatives, from energy-efficient lighting to waste reduction programs. 

    Consumers are more conscious of their environmental impact, and businesses are responding by integrating sustainability into their operations.

    8. Wellness and Health-Focused Offerings

    The wellness trend is expanding in the hospitality sector. Hotels are incorporating health-focused amenities like fitness centers, healthy dining options, and spa services. Some establishments are even offering wellness-themed packages, catering to guests seeking a holistic travel experience.

    9. Contactless Services

    The COVID-19 pandemic has accelerated the adoption of contactless services in the hospitality industry. From mobile check-ins and digital room keys to contactless payments, hotels are prioritizing safety and convenience. These innovations are likely to persist as consumer expectations evolve.

    10. Remote Work-Friendly Spaces

    As remote work becomes more prevalent, hotels are adapting their spaces to cater to business travelers. Co-working spaces, high-speed internet, and amenities that support productivity are now part of many hospitality offerings. Some hotels are even designing rooms with a focus on creating comfortable work environments.

    11. Culinary Experiences:

    Culinary offerings have become a key differentiator for hotels. Many establishments are partnering with renowned chefs, incorporating local and sustainable ingredients, and providing unique dining experiences. 

    Food tourism is on the rise, with guests seeking memorable gastronomic adventures.

    12. Emphasis on Local Experiences:

    Travelers are increasingly interested in authentic, local experiences. Hotels are responding by collaborating with local businesses, offering cultural activities, and showcasing the unique aspects of their surroundings. This trend aligns with a growing desire for meaningful and immersive travel.

    13. Safety and Hygiene Protocols

    Ongoing concerns about health and safety have prompted hotels to implement rigorous cleanliness protocols. Enhanced hygiene measures, visible sanitization practices, and regular health screenings contribute to a sense of security among guests.

    14. Hybrid Events and Spaces

    The events and meeting space segment is evolving with a focus on hybrid events that combine in-person and virtual participation. Hotels are upgrading their facilities to accommodate both formats, providing flexibility for a diverse range of events.

    Ensuring Safety: Hygiene Protocols in the Post-COVID Era

    Ensuring the safety of guests may not necessarily be regarded as a major trend, but contrary to this opinion, guests actually want to know that their safety is a priority while they are having the time of their life. 

    COVID-19 pandemic has fundamentally transformed the way the hospitality industry approaches hygiene and safety. In the wake of global health concerns, hotels have been swift to implement stringent hygiene protocols to reassure guests and create a secure environment.

    1. Enhanced Cleaning Procedures:

    In response to heightened cleanliness expectations, hotels have adopted more rigorous cleaning procedures. This includes frequent sanitization of high-touch surfaces, increased use of disinfectants, and the integration of advanced cleaning technologies.

    2. Visible Sanitization Practices:

    Hotels are placing a strong emphasis on visible sanitization practices to instill confidence in their guests. From hand sanitizing stations in common areas to transparent cleaning schedules, these measures are designed to communicate a commitment to health and safety.

    *3. Regular Health Screenings

    Some hotels have implemented regular health screenings for both guests and staff. Temperature checks upon arrival, health questionnaires, and, in some cases, rapid testing contribute to a proactive approach to preventing the spread of illnesses.

    4. Advanced Air Filtration Systems:

    Recognizing the importance of air quality, many hotels are upgrading their ventilation systems with advanced air filtration technology. This not only helps in mitigating the spread of airborne pathogens but also contributes to a healthier overall environment.

    5. Touchless Technologies

    The integration of touchless technologies has become commonplace. Contactless check-ins, digital room keys, and mobile payments reduce physical interactions, aligning with the broader trend towards technology-driven, convenient services.

    6. Training and Staff Protocols

    Comprehensive training programs ensure that hotel staff are well-versed in hygiene protocols. This includes proper cleaning techniques, the use of personal protective equipment (PPE), and an understanding of the latest health and safety guidelines.

    *7. Communication and Transparency:

    Clear communication is key to fostering trust. Hotels are proactively communicating their hygiene measures through various channels, including websites, social media, and on-site signage. Transparent communication builds confidence and informs guests about the steps taken to ensure their safety.

    8. Adaptable Strategies

    The hospitality industry understands the dynamic nature of health challenges. As new information emerges, hotels are quick to adapt their strategies. This adaptability ensures that protocols remain effective and up-to-date in the face of evolving health concerns.

    9. Collaboration with Health Authorities:

    Some establishments are forging partnerships with health authorities or engaging in certification programs to validate their hygiene practices. Collaborating with recognized entities adds an extra layer of credibility to a hotel's commitment to safety.

    10. Guest Education

    Educating guests about hygiene practices has become part of the overall approach. Providing informational materials in rooms, on websites, and through digital channels helps guests understand the shared responsibility in maintaining a safe environment.

    Final Thoughts 

    The future of the latest hospitality industry trends will most likely have to use a touch of human interaction and technological advancements to provide the best services for customers and make the business run efficiently. 

    Many would say guests prefer to be attended to by a human figure, but this assumption may not work well in today’s business world. Therefore, it is highly advisable to follow the latest trends to have a competitive edge over your competitors. While this business world is diverse, the six latest trends cited in this article apply to many different aspects and are highly effective for customer experience. As always, Booking Ninjas is keen on delivering value to stakeholders, and we won’t hesitate to be of help wherever we can. Contact us if you ever have any questions or inquiries to make.

    Improve Your Property's Management, Operation & Revenue With Booking Ninjas Property Management System

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